Improve Landing Page Performance With Page Relevancy
Last night I came across this article at ezinearticles.com by Matt Jackson or WebWiseWords. I decided to share the article with you. I think it has some nice advice about page relevancy and the importance of your landing page. Currently I am working on improving the landing page on one of my sites since I would like a better response from my visitors when they arrive there. I’m definitely going to take the advice given in the article and see how I can improve.
The article is below as an excerpt. Ezinearticles.com allow you to do that once you have the article source link at the end. I hope you enjoy the article and find it useful
Thanks for reading
Improve Landing Page Performance With Page Relevancy
The landing page is one of, if not the most important aspects of an advertising campaign but it is one that is often overlooked. Upon embarking on an SEO, PPC, or any other type of campaign it is easy to get caught up in bid prices, link building, and optimizing the ad itself. However, if the landing page doesn’t perform then all of that work is next to useless. A landing page must convert visitors into customers.
What Is Landing Page Relevancy?
While there are several factors in optimizing a landing page for performance, page relevancy is one of the more important. The landing page is the link between your ad and the purchase, click, or signup that you crave. It needs to effectively and naturally ensure that visitors progress from being interested to being completely sold and ready to take the next (usually final) step in the process.
Linking Your Ad To Your Action
Landing page relevancy, then, means that all of the content elements on your landing page need to be relevant to your website and your product or service. It also needs to prove relevant to the actual advertisement or other marketing technique that you employed. It needs to be carefully planned and written in such a way that your visitors will not only want to complete the desired action, but feel they need to.
Remember That Visitors Are Real People With Real Needs
Consider the way your visitors found your site - your actual advert. For SEO and PPC this means looking at the keywords that led visitors to your page. Think about the individual people that found your ad and what they were looking for when they conducted their search and clicked on your link. Are they looking for more information or are they looking to complete the purchase of your product straight away?
Keyword Prominence
Include the relevant keywords in a prominent position on your page. It helps to direct the mind of your visitors and ensures that they know they are in the right place. Structure your landing page so it contains a good number of the keywords that are most important to these visitors without being guilty of keyword cramming.
All Advertising Demands Landing Page Relevancy
Other methods of advertising, such as banner advertisements and article marketing, still allow a good degree of visitor analysis and page relevancy. Any form of advertising means that you know the content of your ad, or article. This allows you to inject relevancy into the resulting page and improve the performance of that page to give you better conversions, greater profits, and an improved advertising ROI.
As well as offering a full SEO copywriting service, WebWiseWords is also a provider of high quality web site content that converts and performs. See how the WebWiseWords service can help you today.
Article Source: http://EzineArticles.com/?expert=Matt_Jackson
