Archive for the 'Marketing' Category
Posted by Brett on 11th, 2008
Well it’s day ten of the thirty day challenge and I have been impressed each step of the way. The thirty day challenge is really an excellent way for ANYONE to get started in internet marketing in any form. The best part of all this is that it’s FREE.
The first ten days of the challenge have been pretty fundamental. We have covered
Market Research
Here we used a tool called market samurai. this tool makes it exceptionally easy to research keywords, determine seo competition as well as investigate possible response to your chosen keywords and cost of those same keywords if using Adwords. Excellent stuff!!
Content Development
We also learnt how to find content relevent to our niche and how to take that found content and use it to develop content so that it is uniquely yours. We also found ways to stay abreast with all information relevent to your choice niche using google reader as well as google alerts.
One thing I particular liked was the video on writing your very own copy. I have always had a problem with this and I can now confidently say that I have a fairly good understanding of what is needed to make a good copy.
Simple Site Promotion
Another key aspect we have looked at thus far, is site promotion. The techniques used here will get you quickly indexed by search engines that will in turn bring in the necessary traffic to your blog. We must remember that without traffic we can’t make any money so this was very important to pay attention to.
Face it folks the 30DC is the place to be! I haven’t even scratched the surface as to all of the intircacies of the FREE education I am receiving here. I really recommend anyone interested in making money online to have a go at it. It’s not too late, 10 days is nothing to catch up on once you’re willing to set aside a few hours to go through the tutorials.
Well that’s it for now, I hope to see you at the thirty day challenge today on day 11.
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Posted by Brett on 5th, 2008
Welcome readers, It’s another Monday and so it’s time for our weekly motivational story of a young entrepreneur. This week’s entrepreneur is only 14 years old and is by far the youngest I have ever come across online (or anywhere for that matter). I just heard about him myself last week, but I am sure most of you trying to make money from blogging must have heard of him before.
This week’s entrepreneur is Carl Ocab of carlocab.com. Carl is a 14 year old BOY from the Philippines. His major claim to fame is ranking number one in google for the keyphrase “make money online”. When I checked it he currently ranks fourth which is still far beyond anything I have accomplished.
Carl is really doing it big and still going to school. He blogs regularly after school and writes with great authority on his topics, much better than many of the make money online blogs run by adults I’ve come across. I think one of the things Carl has going for him is his family’s support. Many of his posts introductory make reference to his father who he says is a marketer himself.
Carl also has a free ebook called the kidblogger’s master plan, that he uses to make money online and replicates any number of times in different niches. Yes people he is 14 years old, and he started at 13. If this doesn’t motivate you to work harder I really think you should call it quits now. Check out Carl’s blog and read his posts he has some solid advice there and I would recommend subscribing to his blog and getting the free ebook.
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Posted by Brett on 30th, 2008
I know most of you may have heard about this by now but if you haven’t here goes. Brian Campbell of Internet Marketing University has made the claim that he will make $10,000 in 37 days from facebook. Even further he has invited everyone to join his group and follow him as he goes along.
This is pretty interesting stuff. He’s either going to be a huge success or embarrass himself horribly, either way its a good way to learn. I’ve already joined and became a fan of Brian on facebook so I can see what he does. I have some ideas as to how he might do it but I’ll still wait until he reveals his plans.
This post is of course a bit late. The end of the 37 days is May 16th 2008 which really just gives Brian a little over two weeks left to generate the money. Let’s see how it turns out!!
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Posted by Brett on 7th, 2008
Hello readers, it’s Monday and time for a motivational story about a successful and young entrepreneur. This week’s entrepreneur I have lots of respect for, I really have no idea how he manages all his businesses AND still goes to college at the same time. The developingeyes’ entrepreneur of the week is the talented 22 year old Neil Patel of Advantage Consulting Services (ACS) and Crazy Egg.
Businesses
Neil Patel is an internet marketer who is co-founder of ACS the consulting firm which does Internet Marketing, Business Consultancy and Creative consultancy for businesses such as HP, Samsung, and TechCrunch to name a few.
CrazyEgg is an online web analytics application that offers a number of features for webmasters to see how their sites are performing. Users can create tests to figure out what people are doing on your website; view a heatmap which tells you what’s hot and what’s not, on your website and many more interesting concepts to help analyze the performance of your website extensively.
Time to spare
Amazingly enough, after running these two companies and going to school he still has time for a personal blog called Quick Sprout which gives good internet marketing tips on things like building your own brand. I’ve already added quick sprout to my RSS reader and I would advise others to do the same. I also recommend using Crazy Egg services, the free account is pretty extensive and can work for most of us still under 5000 visitors monthly.
Livin’ large
You’d be keen to realise that Neil is sporting the elitist invite only American Express black card in the photo above. In this blog post he mentions receiving the card as a gift from being on the board of advisors for the company known as Affiliate Programs. Just to keep the card Neil has to have minimum charges of $250,000 a year! If this isn’t large living I don’t know what is.
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Posted by Brett on 28th, 2008
Today I’ve decided to share 5 articles that I have come across that have really been inspiring to me. Some of them are just stories on the success of another individual while others are tips and strategies. I assure you that each one contains some knowledge and can be greatly beneficial to the reader.
1. 10 k ppc experiment part 1 and 2 by shoemoney
The first article is by our blogging friend Shoemoney. Its really two very extensive articles describing in detail an experiment he performed in affiliate marketing. He set aside $10,000 for advertising and tested a number of advertising methods and marketplaces such as adbrite and adword to help bring in money to his chosen affiliate programs. It’s really an excellent post and if your not inspired in some form by it I don’t know what will.
Ok I know what you’re thinking, another ordinary make money online blog post. Well that’s not the case this time. This article is actually different to the others you may have come across already. What Ben from blogging experiment has chosen to do here is give a general theoretical back drop so that we can put all the other make money online articles into perspective. Pretty nice and straight forward lives up to its name as being for beginners.
Entrepreneur’s Journey is a great blog for any budding entrepreneur. This article is just a slight reality check. After reading so many success stories I think its best to be aware of the hardships that must be endured and overcome before reaching that level of success. This article is a before you start here’s what u need to know kinds of article. Check it out.
This article applies to every type of entrepreneur, web or not. It shows how to take advantage of the internet to market yourself and build an excellent reputation. It is very extensive and very well put together. The guys and dosh dosh did very well on this post and I definitely recommend giving it a read
Last is this very nice video, that is really, really inspiring. It shows a bunch of established entrepreneurs and describes their importance and effect on society. Best way to describe it is touching.
Well that’s it for today. These are my blog recommendations, hope you enjoyed the post and thanks for reading.
Posted by Brett on 21st, 2008
There is a model for the majority of internet businesses on stream, a model for businesses in general. Let’s face it, most of us are not geniuses, we’re not coming up with the next world changing, unbelievably great big thing. Most of us are just average folk with average ideas. I don’t see anything wrong with that but we still need to push ourselves a little beyond the average. Now I’m not saying we have to try and be geniuses but we do need something more.
When deciding on starting a business and choosing a particular niche, I think it is extremely important to look at businesses (successful or otherwise) that are currently operating in that particular niche and follow the model used but observe what can be done differently by you to improve it and provide a better service to your clients.
Digg.com
There really is nothing exceptional or outstandingly genius about the digg concept. Digg.com was initially a technology news website where the users submitted links to news stories. This already existed at Slashdot.com which was very successful at the time. What users of Slashdot.com were silently unhappy about was the fact that the site editors had the final say as to what would be shown on the website out of the submitted material of its users. So essentially what Kevin Rose did was give the social networking news site a twist by placing the power in the hands of its users.
Good ole Walmart
Everyone knows Walmart, the huge multinational chain of discount variety stores. The founder Sam Walton had worked in variety stores previously, like J.C. Penny prior to going into business for himself. How did Mr Walton add new tyres to the wheel? Well his concept was to mark up less than his competitors and take less profit per item but achieve higher sales per volume to make up the difference. I think it’s safe to say that these tyres are doing well on the original wheels of the old variety store.
Strangely enough while writing this post Yaro Starak from Entrepreneurs Journey wrote a post as well saying sometimes you have to re-invent the wheel. It’s an excellent article, very extensive and filled with advice. At the end of it all I think we’re saying the same thing where you have to do things differently to some degree. I call it new tyres, but he calls it reinvention.
Well that’s it; I hope you have enjoyed my post. Thanks for reading.
Posted by Brett on 19th, 2008
Last night I came across this article at ezinearticles.com by Matt Jackson or WebWiseWords. I decided to share the article with you. I think it has some nice advice about page relevancy and the importance of your landing page. Currently I am working on improving the landing page on one of my sites since I would like a better response from my visitors when they arrive there. I’m definitely going to take the advice given in the article and see how I can improve.
The article is below as an excerpt. Ezinearticles.com allow you to do that once you have the article source link at the end. I hope you enjoy the article and find it useful
Thanks for reading
Improve Landing Page Performance With Page Relevancy
The landing page is one of, if not the most important aspects of an advertising campaign but it is one that is often overlooked. Upon embarking on an SEO, PPC, or any other type of campaign it is easy to get caught up in bid prices, link building, and optimizing the ad itself. However, if the landing page doesn’t perform then all of that work is next to useless. A landing page must convert visitors into customers.
What Is Landing Page Relevancy?
While there are several factors in optimizing a landing page for performance, page relevancy is one of the more important. The landing page is the link between your ad and the purchase, click, or signup that you crave. It needs to effectively and naturally ensure that visitors progress from being interested to being completely sold and ready to take the next (usually final) step in the process.
Linking Your Ad To Your Action
Landing page relevancy, then, means that all of the content elements on your landing page need to be relevant to your website and your product or service. It also needs to prove relevant to the actual advertisement or other marketing technique that you employed. It needs to be carefully planned and written in such a way that your visitors will not only want to complete the desired action, but feel they need to.
Remember That Visitors Are Real People With Real Needs
Consider the way your visitors found your site - your actual advert. For SEO and PPC this means looking at the keywords that led visitors to your page. Think about the individual people that found your ad and what they were looking for when they conducted their search and clicked on your link. Are they looking for more information or are they looking to complete the purchase of your product straight away?
Keyword Prominence
Include the relevant keywords in a prominent position on your page. It helps to direct the mind of your visitors and ensures that they know they are in the right place. Structure your landing page so it contains a good number of the keywords that are most important to these visitors without being guilty of keyword cramming.
All Advertising Demands Landing Page Relevancy
Other methods of advertising, such as banner advertisements and article marketing, still allow a good degree of visitor analysis and page relevancy. Any form of advertising means that you know the content of your ad, or article. This allows you to inject relevancy into the resulting page and improve the performance of that page to give you better conversions, greater profits, and an improved advertising ROI.
As well as offering a full SEO copywriting service, WebWiseWords is also a provider of high quality web site content that converts and performs. See how the WebWiseWords service can help you today.
Article Source: http://EzineArticles.com/?expert=Matt_Jackson
