I came across this video yesterday and couldn’t believe my eyes! Google has started a service that let’s you create television ads and select where you wish them to be displayed at what times and on what stations all from the the comfort of your laptop. Unfortunately the video is a bit wide to embed [...]
Well it’s day ten of the thirty day challenge and I have been impressed each step of the way. The thirty day challenge is really an excellent way for ANYONE to get started in internet marketing in any form. The best part of all this is that it’s FREE. The first ten days of the [...]
Welcome readers, It’s another Monday and so it’s time for our weekly motivational story of a young entrepreneur. This week’s entrepreneur is only 14 years old and is by far the youngest I have ever come across online (or anywhere for that matter). I just heard about him myself last week, but I am sure [...]
I know most of you may have heard about this by now but if you haven’t here goes. Brian Campbell of Internet Marketing University has made the claim that he will make $10,000 in 37 days from facebook. Even further he has invited everyone to join his group and follow him as he goes along. [...]
Hello readers, it’s Monday and time for a motivational story about a successful and young entrepreneur. This week’s entrepreneur I have lots of respect for, I really have no idea how he manages all his businesses AND still goes to college at the same time. The developingeyes’ entrepreneur of the week is the talented 22 [...]
Today I’ve decided to share 5 articles that I have come across that have really been inspiring to me. Some of them are just stories on the success of another individual while others are tips and strategies. I assure you that each one contains some knowledge and can be greatly beneficial to the reader. 1. [...]
There is a model for the majority of internet businesses on stream, a model for businesses in general. Let’s face it, most of us are not geniuses, we’re not coming up with the next world changing, unbelievably great big thing. Most of us are just average folk with average ideas. I don’t see anything wrong [...]
The landing page is one of, if not the most important aspects of an advertising campaign but it is one that is often overlooked. Upon embarking on an SEO, PPC, or any other type of campaign it is easy to get caught up in bid prices, link building, and optimizing the ad itself. However, if the landing page doesn’t perform then all of that work is next to useless. A landing page must convert visitors into customers.
What Is Landing Page Relevancy?
While there are several factors in optimizing a landing page for performance, page relevancy is one of the more important. The landing page is the link between your ad and the purchase, click, or signup that you crave. It needs to effectively and naturally ensure that visitors progress from being interested to being completely sold and ready to take the next (usually final) step in the process.
Linking Your Ad To Your Action
Landing page relevancy, then, means that all of the content elements on your landing page need to be relevant to your website and your product or service. It also needs to prove relevant to the actual advertisement or other marketing technique that you employed. It needs to be carefully planned and written in such a way that your visitors will not only want to complete the desired action, but feel they need to.
Remember That Visitors Are Real People With Real Needs
Consider the way your visitors found your site – your actual advert. For SEO and PPC this means looking at the keywords that led visitors to your page. Think about the individual people that found your ad and what they were looking for when they conducted their search and clicked on your link. Are they looking for more information or are they looking to complete the purchase of your product straight away?
Keyword Prominence
Include the relevant keywords in a prominent position on your page. It helps to direct the mind of your visitors and ensures that they know they are in the right place. Structure your landing page so it contains a good number of the keywords that are most important to these visitors without being guilty of keyword cramming.
All Advertising Demands Landing Page Relevancy
Other methods of advertising, such as banner advertisements and article marketing, still allow a good degree of visitor analysis and page relevancy. Any form of advertising means that you know the content of your ad, or article. This allows you to inject relevancy into the resulting page and improve the performance of that page to give you better conversions, greater profits, and an improved advertising ROI.
As well as offering a full SEO copywriting service, WebWiseWords is also a provider of high quality web site content that converts and performs. See how the WebWiseWords service can help you today.
Article Source: http://EzineArticles.com/?expert=Matt_Jackson