This week’s entrepreneur of the week is actually a team of two. Shawn Gupta and Reman Child are the co founders of Expensr. Expensr is a free online personal finance manager. It is explained in very basic terms so that anyone can use it. In addition to that these guys have put a social networking [...]
Today I’ve decided to share 5 articles that I have come across that have really been inspiring to me. Some of them are just stories on the success of another individual while others are tips and strategies. I assure you that each one contains some knowledge and can be greatly beneficial to the reader. 1. [...]
This weekend I worked on a national event where I was in charge of the playing of advertisements on the big replay screen (I used to work for an ad agency so I have a soft spot for ads).It was quite a stressful weekend but I did learn some things that I will now share [...]
It’s Monday again and time for developingeyes’ Entrepreneur of the week. Every Monday I post the story of a young entrepreneur as motivation and inspiration for myself and my readers. Last week the Entrepreneur of the week was Ashley Qualls of WhateverLife.com. This week’s Entrepreneur is Benjamin Sann of BestParking.com Benjamin Sann is 19 years [...]
Well I wrote a post complaining about my lack of traffic to my sites. Since then I did a little traffic building campaign for this blog and for one of my other sites. Today I will share the results of that traffic building campaign and the techniques I used. I wrote that post on the [...]
There is a model for the majority of internet businesses on stream, a model for businesses in general. Let’s face it, most of us are not geniuses, we’re not coming up with the next world changing, unbelievably great big thing. Most of us are just average folk with average ideas. I don’t see anything wrong [...]
The landing page is one of, if not the most important aspects of an advertising campaign but it is one that is often overlooked. Upon embarking on an SEO, PPC, or any other type of campaign it is easy to get caught up in bid prices, link building, and optimizing the ad itself. However, if the landing page doesn’t perform then all of that work is next to useless. A landing page must convert visitors into customers.
What Is Landing Page Relevancy?
While there are several factors in optimizing a landing page for performance, page relevancy is one of the more important. The landing page is the link between your ad and the purchase, click, or signup that you crave. It needs to effectively and naturally ensure that visitors progress from being interested to being completely sold and ready to take the next (usually final) step in the process.
Linking Your Ad To Your Action
Landing page relevancy, then, means that all of the content elements on your landing page need to be relevant to your website and your product or service. It also needs to prove relevant to the actual advertisement or other marketing technique that you employed. It needs to be carefully planned and written in such a way that your visitors will not only want to complete the desired action, but feel they need to.
Remember That Visitors Are Real People With Real Needs
Consider the way your visitors found your site – your actual advert. For SEO and PPC this means looking at the keywords that led visitors to your page. Think about the individual people that found your ad and what they were looking for when they conducted their search and clicked on your link. Are they looking for more information or are they looking to complete the purchase of your product straight away?
Keyword Prominence
Include the relevant keywords in a prominent position on your page. It helps to direct the mind of your visitors and ensures that they know they are in the right place. Structure your landing page so it contains a good number of the keywords that are most important to these visitors without being guilty of keyword cramming.
All Advertising Demands Landing Page Relevancy
Other methods of advertising, such as banner advertisements and article marketing, still allow a good degree of visitor analysis and page relevancy. Any form of advertising means that you know the content of your ad, or article. This allows you to inject relevancy into the resulting page and improve the performance of that page to give you better conversions, greater profits, and an improved advertising ROI.
As well as offering a full SEO copywriting service, WebWiseWords is also a provider of high quality web site content that converts and performs. See how the WebWiseWords service can help you today.
Article Source: http://EzineArticles.com/?expert=Matt_Jackson
For those of us who are starting any type of business, online or “offline” with limited resources we often find ourselves being Administrator, Secretary, IT guy and Executive all at the same time. The administration department keeps the business together by handling everyday issues which must be addressed by the business in order to remain [...]
This weekend I thought about things that motivate me to continue my tries at financial independence. One of those things is reading about persons who are doing it currently. I know very well I may never have that level of success but at the same time I find their stories very inspirational and motivational. As [...]
I, like most green webmasters am addicted to viewing traffic stats. I find myself spending quite a bit of time checking stats on every service I have running, especially on google analytics. My traffic has completely died down, from my little StumbleUpon campaign for one of my sites, and for the period March 1st to [...]